Direction 1
Open the brand guide →
The Manicule
A printer's pointing hand, set right under H-A-N-D, points the way to trivia night.
Open the brand guide →
Direction 2
Open the brand guide →
Pencil-Mark Coaster
A beer mat whose question mark is a sharpened pencil, and whose dot is the mark it just wrote.
Open the brand guide →
Direction 3
Open the brand guide →
H? Monogram
The host's initial is set in type; the question inside it is written by hand.
Open the brand guide →How we got here
- Eight conceptsEight designers each took one direction: pencil letterform, pub badge, monogram, woodtype, sign painter, answer bubble, modern wordmark, maker's stamp.
- A four-judge panelEvery concept was scored for brand fit, drawing and type craft, small-size and print versatility, and memorability.
- Three finalistsThe top three were rebuilt as full identity kits, using the panel's specific notes.
- Critique and fixA separate reviewer tore into each kit at large and small sizes, and the fixes went back in before this guide was built.
Also explored
The first-round concepts, with the panel's average score out of 10. Two of them (pub badge and maker's stamp) were merged into the Pencil-Mark Coaster.
