The idea
The logo is a pub beer mat. At its centre, a question mark is drawn as a sharpened pencil: the hook is the painted body, the stem sharpens into a wood cone and graphite point, and the dot is the grey mark that point has just written.
It keeps the charcoal, mustard and pencil from the first logos, but turns them into one idea: every question is written by hand.
Heavy Clarendon lettering runs around the rim like a brewery coaster, so it looks at home in the taprooms and bars where trivia nights happen.
- The pencil ? Painted body, sharpened wood, graphite point: a question you can tell was written by hand.
- The dot The graphite dot sits right under the point, as if the pencil just made it.
- The coaster A pinked-edge beer mat, made to be printed on real coasters and stickers.
Logo suite
Every version is drawn from the same master artwork. Pick the one that fits the space; never rebuild it.
Icon
The pencil question mark on its own, in a ringed disc. It works as an avatar, favicon and sticker.
256px128px64px
32px16pxHandcrafted Trivia×TriviaBelow 32 px the simplified icon-small file is used automatically.
Clear space & minimum size
x = the width of the rim band that carries the lettering. Keep this much empty space around the badge. Die-cut stickers can use the badge's own edge as the cut line.
Minimum size
| Asset | Screen | |
|---|---|---|
| Coaster badge | 30 mm wide | 140 px wide |
| Small-use badge | 18 mm wide | 80 px wide |
| Horizontal lockup | 50 mm wide | 240 px wide |
| Icon | 8 mm | 16 px (icon-small below 32 px) |
Color
The first logos' charcoal and mustard, tuned warmer and given a job each: charcoal is the coaster, mustard is the pencil.
- HEX
- RGB
- 42 40 38
- CMYK
- 0 5 10 84
The coaster disc, wordmarks on light, stamp ink.
- HEX
- RGB
- 224 165 38
- CMYK
- 0 26 83 12
The pencil paint and TRIVIA. An accent, never body text on cream.
- HEX
- RGB
- 243 233 214
- CMYK
- 0 4 12 5
The sharpened wood, HANDCRAFTED on the rim, light backgrounds.
- HEX
- RGB
- 154 147 138
- CMYK
- 0 5 10 40
The pencil point and the dot it wrote. Full-color files only.
Proportion
Charcoal and cream do most of the work; mustard is the spark.
Approved pairings
Typography
Both families are free Google Fonts under the SIL Open Font License, so anyone making a flyer can install them.
What is the only letter not in any U.S. state name?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ?!&
The logo's lettering and every headline. Heavy weight, often in capitals.
Six rounds, one picture round, and a tiebreaker nobody sees coming.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ?!&
Event details, answer sheets, captions, emails.
Misuse
The logo only works when it is used as drawn. Avoid these.
In use
Sample applications. Event details are placeholder copy.
